# Vikram Parekh: full profile

> 26+ years, 3x entrepreneur, global roles. Runs specialist recruitment agency for Data & AI hiring in India | +919867998866 | vikram@datavruti.com

Role: Co-founder. Location: Ahmedabad, India. Focus: Data, AI & Analytics Talent Infrastructure.

## About

Since 2018 Vikram Parekh has worked on one problem from different angles: how do the right talent and the right opportunities find each other with more accuracy, more trust and less wasted effort? That question led him to build three things. datavruti helps companies hire data, AI and analytics talent. estana helps recruitment agencies do that work at scale. graph helps data, AI and analytics professionals show what they've actually done. All three rest on the same belief: better information makes better hiring decisions.

## Key facts

- 26+: Years of exp.
- 3X: Bootstrapped entrepreneur
- 8+: Years in HR Tech
- 1: Focus: data, AI & analytics

## Companies and products

### datavruti (datavruti.com)

- URL: https://www.datavruti.com
- Audience: For hiring teams
- Category: Specialist recruitment firm
- Legal entity: Reflion Tech Private Limited

Helps startups, GCCs and enterprises hire exceptional data, AI and analytics talent. We don't recruit for everything. We go deep into one domain, because specialist hiring needs specialist understanding.

### estana (estana.in)

- URL: https://estana.in
- Audience: For recruitment agencies
- Category: Recruitment agency software

An AI-native operating system for recruitment agencies. Most agencies don't struggle for demand. They struggle because execution doesn't scale. estana raises recruiter output and consistency without adding headcount at the same rate.

### graph (mygraph.id)

- URL: https://mygraph.id
- Audience: For professionals
- Category: Career platform

For data, AI and analytics professionals: custom resumes, interview prep and a personal career graph. It pushes you to add the context and evidence behind what you've built, solved and achieved.

## Timeline

- 2018, Multplyr: I came from a tech background and started Multplyr, an HR tech business.
- 2021, Into recruitment: Ravi Vyas and I moved into recruitment services. A few people trusted us with their hiring. One client became two, then three.
- 2023, All in, then a setback: We went all in on technology hiring. It grew the business. Then two of our largest clients left as hiring froze, and close to 80% of the business went with them.
- 2024, datavruti: We rebranded as datavruti and kept rebuilding with more clients and more services. Getting back took more than two years.
- Now, Three products: Building on datavruti with estana and graph, so the same idea reaches companies, agencies and professionals.

## Principles

- Better information makes better hiring decisions. Companies, recruiters and professionals all decide better when the context and evidence behind the work are visible.
- Specialist hiring needs specialist understanding. That's why datavruti only hires for data, AI and analytics.
- Each stage of a business needs a different answer. Survival, growth and resilience call for different decisions. None of them is right forever.
- Revenue is the starting point, not the answer. Net fee income tells me what the business is really earning.
- Manage by outcomes, then understand them. Separate what a recruiter controls, influences and can't control, and coach from there.

## Writing

- What losing 80% of our business taught me about concentration risk (2026-11-05) — https://www.vikramparekh.com/writing/what-losing-80-of-our-business-taught-me-about-concentration-risk
  In 2023, two clients left as hiring froze, and most of datavruti went with them. Here's what I watch differently now.
- The advice that's right today can become wrong tomorrow (2026-07-07) — https://www.datavruti.com/blog/the-advice-thats-right-today-can-become-wrong-tomorrow
  How focusing on tech hiring grew datavruti, then exposed it, and why survival, growth and resilience each need different decisions.
- I managed by outcomes. I just didn't know what drove them. (2026-06-24) — https://www.datavruti.com/blog/i-managed-by-outcomes-i-just-didnt-know-what-drove-them
  Separating what a recruiter controls, influences and can't control, and coaching from there.
- Not all revenue is the same (2026-06-18) — https://www.datavruti.com/blog/not-all-revenue-is-the-same
  Why net fee income, not top-line revenue, became the number I watch most closely.
- Is your recruitment business healthy? (2026-06-16) — https://www.datavruti.com/blog/is-your-recruitment-business-healthy
  The questions agency founders rarely ask each other: client concentration, recruiter productivity, forecasting.

## Frequently asked questions

### Who is Vikram Parekh?

Vikram Parekh is a co-founder based in Ahmedabad, India, building talent infrastructure for data, AI and analytics. He co-founded datavruti, a specialist data and AI recruitment firm, and is building estana (estana.in) for recruitment agencies and graph (mygraph.id) for professionals.

### What is datavruti?

datavruti (datavruti.com) is a specialist recruitment firm that helps startups, global capability centres (GCCs) and enterprises hire data, AI and analytics talent. It recruits only in that domain.

### What is estana?

estana (estana.in) is an AI-native operating system for recruitment agencies that raises recruiter output and consistency without adding headcount at the same rate. Most agencies don't struggle for demand; they struggle because execution doesn't scale.

### What is graph (mygraph.id)?

graph (mygraph.id) is a career platform for data, AI and analytics professionals offering custom resumes, interview preparation and a personal career graph that captures the context and evidence behind their work.

### How are datavruti, estana and graph connected?

All three rest on one belief: better information makes better hiring decisions. datavruti helps companies hire data, AI and analytics talent, estana helps recruitment agencies do that work at scale, and graph helps professionals show what they've actually done.

### What does Vikram Parekh write for hiring managers and recruiters?

Practical notes on hiring data, AI and analytics talent and on running a recruiting team: why specialist hiring needs specialist understanding, and how to manage recruiters by outcomes by separating what they control, influence and can't control. Filter them at vikramparekh.com/writing?for=hiring.

### What does Vikram Parekh write for recruitment agency owners?

Lessons from building datavruti, an SME recruitment agency, including losing close to 80% of the business in 2023 and rebuilding it: client concentration risk, net fee income versus revenue, recruiter productivity, forecasting, and why survival, growth and resilience each need different decisions. Filter them at vikramparekh.com/writing?for=agencies.

### Does Vikram Parekh write for data and AI job seekers?

Yes. Writing for data, AI and analytics professionals focuses on how hiring looks from the other side of the table and how to show the context and evidence behind what you've built, the same idea behind graph (mygraph.id). Filter it at vikramparekh.com/writing?for=jobseekers.

### How can I contact Vikram Parekh?

Email vikram@datavruti.com, call +91 98679 98866, or connect on LinkedIn at linkedin.com/in/vikramkparekh. For hiring data, AI or analytics talent, use datavruti.com/contact.

## Work with Vikram

- Hiring data, AI or analytics talent? Let's connect: https://www.datavruti.com/contact
- Running a recruitment agency? See what we're building with estana: https://estana.in
- Want to better show what you've built and achieved? Tell me what you think of graph: https://mygraph.id
- Email: vikram@datavruti.com
- Phone: +91 98679 98866
- LinkedIn: https://www.linkedin.com/in/vikramkparekh